Pure World began as a Babson College "Foundations of Management and Entrepreneurship" class project. The group of students began selling backpacks that they had imported from a family business in Kathmandu, Nepal. After the school year was finished some of the students decided to continue the business!
During their first summer, they began recruiting new and old friends to take their Pure World backpacks out on adventure photo shoots all across the United States - creating a marketing campaign called "Where will your bag take you?"
Since then, Pure World has become so much more than just a backpack company. Now, Pure World is a symbol of adventure and free-spiritedness!