About

A School Project...

Pure World began as a Babson College Foundations of Management and Entrepreneurship class project. We began selling backpacks that we had imported from a family business in Kathmandu, Nepal. When our first order of bags came in they were a mix of 100 completely different backpacks, and they completely flew off the shelf. After the semester ended, Jack was the only team member who decided to continue the company.

An Adventure Brand...

So Jack began recruiting new and old friends to take their Pure World backpacks out on adventure photo shoots all across the United States - creating a marketing campaign called "Where will your bag take you?"

A Community...

Eventually, Jack realized that Pure World was becoming more than just backpack company - Pure World was becoming a community. So we began developing a platform to connect all of our followers, which we call the Pure World Adventure Map. Our customers are able to create their own traveler profiles and to post their adventures on a community map.